On April 19th, 2018 China Underwear Culture Week and SIUF China (Shenzhen) International Brand Underwear Exhibition grandly opened in the Shenzhen Convention and Exhibition Center. Gao Yanmin, Director of the Consumer Products Industry Department of the State Ministry of Industry and Information Technology, Gao Yong, Secretary of the Party Committee and Secretary General of the China Textile Industry Federation, Li Yang, Deputy Secretary General of the National Development and Reform Commission, Director of the Consumer Products Industry Department of the former Ministry of Industry and Information Technology, and Zhang Li, Consultant of the China National Textile and Apparel Council, Shenzhen City Ye Jiande, Director of the Promotion Committee, Gao Lin, Deputy Director of the Shenzhen Economic and Trade Commission, Hu Yulin, Deputy Director of the Administrative Committee of the Shenzhen Guangming New Area, Vice President of the China Chamber of Commerce, Wang Yao, Director of the China National Business Information Center, Chairman of the China Fashion Designers Association Zhang Qinghui, Vice Chairman of the Textile Industry Branch of the China Council for the Promotion of International Trade Lin Yunfeng, Chairman of the Hong Kong Lingerie Industry Association Liu Minzi, Chairman of the Shenzhen Underwear Industry Association Zheng Bihao, SIUF founder Zhang Fengwei and other leaders and guests attended the opening ceremony and watched the unprecedented lingerie exhibition .
The three-day exhibition was rich in content and brilliant. The exhibition scale reached 73,000 square meters, brought together more than 900 exhibitors/brands and continued to lead the global lingerie exhibition industry. In addition to the static exhibition, this week's Underwear Culture Week also includes supermodel contests, design contests, underwear shows, awards ceremony, forums, designer salons, underwear carnivals and other exciting supporting activities.
This year's show was hotter than previous exhibits including bras, functional underwear, health underwear, thermal underwear, home wear, pajamas, sports underwear, men's underwear, underwear, various underwear accessories and accessories, lace, machinery, and equipment. In addition to the entire underwear industry chain, including models, underwear design, and so on, it also includes socks, T-shirts, pregnancy and baby products and other cross-border products. It can thus be seen that the industry is undergoing a major consumer-centric transformation from the underwear industry to peripheral products. The industry giants An Lifang, Miriam, Olivia, Xinyi, Meisi, Odifin, Assoc, Pilkada, Hosa, Ascendas, INVISTA, Lenzing, and other well-known brands and manufacturers who have cooperated with SIUF for many years The latest technology and new products have struck again and blossomed to show the richness and wonderfulness of China's underwear category!
"Cross-border and Innovation" sweeps the audience
New materials, new technologies, and new forms are highlights of this year's show. Invista LYCRA? (Lycra?) technology update of one day in six decades, Shengquan heavy gold to create new materials - plant graphene, take-off wearable smart sports underwear and other competition.
As the pace of mobile Internet integration into the traditional industry is getting closer, more outbreaks of innovative brands and innovative categories are accompanied by changes in consumer eco-friendliness and static display. Baby, sports, functional underwear, socks, warmth, T-shirts and other cross-border categories have shown their muscles to the industry. In recent years, it has become a large-scale exhibition for the scale of the explosives, sunflowers, and Igufang, and the cross-industry invasion has been swift and aggressive.
In recent years, the upgrading of traditional industries has caused frequent industry debates. Xinyi has brought a brand new micro-sports underwear brand YOGIRL to the underwear exhibition to create a smart high-tech gambling resort that is banned from being under 18 years old. It is an amazing, outward-looking latest face payment, digital marketing, membership integration, etc. It integrates experience, leisure and sales into a smart store form - a smart retail lingerie store.
In addition to making eyeballs, there is brainstorming. On the afternoon of April 20th, the 2018 China Underwear Summit - "Lycra? Brand" Innovation Forum invited the industry's "King" level big coffee to open the industry star peak dialogue tour, bringing together industry leaders, industry leaders and well-known CEO, from Design, quality creation, C-end brand creation, new technology application, and R&D innovation of traditional underwear demonstrate the importance of “innovation” to the underwear apparel industry, and discuss the role of innovation in product return, commercial essence, and innovation. Effectively help the transformation and upgrading of the underwear industry.
Scientific and technological innovation is an extremely important part of the underwear industry. The member management experts and the professional ordering replenishment software service providers in the underwear industry have also initiated more comprehensive and in-depth cooperation with the SIUF.
Really lead 2019 underwear "fashion trends"
Sponsored by China Lingerie Culture Week Organizing Committee and China (Shenzhen) International Brand Lingerie Exhibition Organizing Committee, Guangdong Textile Association, Shenzhen Lingerie Industry Association, Lanjing Fiber (Shanghai) Co., Ltd., Foshan Qingying Textile Co., Ltd. Co-organized by the UD Design Research Institute and organized by the Hall 2 Trend Area. For the past 13 years, the Lingerie Show has released underwear trends for the first time in the exhibition hall, which has caused shocks in the industry and attracted much attention from the industry.
The organizing committee cooperated with the Xi'an Textile Engineering Institute of Donghua University, Hong Kong Polytechnic University and other institutions, and invited senior underwear men and famous designers at home and abroad to form an expert assessment team for underwear trends, and through the analysis of the market and the prediction of fashion trends. And combing, publish underwear industry's authoritative "2019 underwear trends", combined with 2018 surface accessories trends, to the industry designers, buyers, purchases, etc. to show the future direction of the direction for the manufacturers to design and develop the direction.
The eight pillars of underwear industry's pillars
Shenzhen underwear, lead the country. With Shenzhen as the fulcrum, Foshan, Shantou, and Zhongshan are the most important industries in the underwear industry, taking up two-thirds of the underwear industry's market share. As the industry enters an overall turbulent period, the industry is undergoing yet another product evolution, model evolution, and channel evolution. Innovation, with the promotion of science and technology, the underwear industry chain continues to optimize the second iteration, the strength of industrial clusters. In this exhibition, eight industry cluster groups such as Shenzhen underwear industry, Foshan Yanbu underwear industrial cluster, Zhongshan underwear industrial cluster, Changle lace industrial cluster, Shandong knitting industrial cluster, Yiwu seamless industrial cluster, Shantou underwear cluster and Jinjiang swimwear industrial cluster appeared. , become the focus of attention of the industry.
"Show" volume of new highs
Compared with previous years, this year's show "show" can be described as brilliant. In addition to the traditional big prize - the fifth season SIUF International Underwear Supermodel contest, Nice In "Charming Oriental" China International Underwear Creative Design Contest, An Lifang China International Home Furnishings Original Design Contest three major events, and Enlifang opening show 2018 'fashion trends In addition to the release, there were many fashion shows at the show, Xinyi, Ascendas, Budi Design, Assassination, Admiration, Fullness, Cool, and other well-known brands brought on their splendid fashion shows, including Xinyi. The sports underwear series launched by brands such as Ascendas, Ascendas, and Coolmove blew up a new wave of sports.
At the same time, the Shenzhen Lingerie Exhibition created the "Intimate Carnival" campaign, through the overall layout of the online and offline channels, to create a super feast for all the people to purchase lingerie. Olivier, Odifin, Guge, Anifen, Twilight, Wisdom, Embarrassment, Israella, Cool Motion, Limei, Qiaorui, AERRENEY, Autumn Deer, Top Guagua, Ubras, Bothyoung and other brands in lingerie Carnival Staged the joint show, Haobang Hall 9.
The “Great Lady” strikes and shows the international range
The three-day China Underwear Culture Week not only hit the top of the show, but also assembled world-famous fashion director Hamish Hamilton, top fashion show guide Rene Celestin, top international star explorer Noah Shelley, and top secret angel Cindy Bruna. With the participation of the international coffee industry, China Lingerie Culture Week will present a professional and entertaining international lingerie festival for the public.
Shenzhen Fashion is in line with international standards. The development of Shenzhen Lingerie Exhibition has attracted the attention of the international fashion industry. Hamish Hamilton and Rene Celestin have visited the Shenzhen Lingerie Exhibition many times and highly praised the show. This year it attracted Weiming Angel Supermodel. Cindy Bruna came to help out and was the judge of the Underwear Supermodel Contest. Cindy Bruna was called "Black Pearl" by the industry. She was on the "Victoria's Secret" stage for five consecutive years from 2013 to 2017, and became an angel supermodel with wings. At the same time, She is also favored by many international brands and she is the spokesperson for the YSL Beauty brand and the Chanel perfume brand.
Various fashion international directors such as fashion directors, star explorers, and Wei Mi’s supermodels gathered at the Shenzhen Lingerie Exhibition to promote the integration of Eastern fashion and western fashion, helping the Chinese fashion move to the forefront of international fashion.